RailEurope

RAIL EUROPE PRESENTS ITS STRATEGY AS LEADING GLOBAL BRAND FOR EUROPEAN TRAIN TRAVEL

Rail Europe sets itself ambitious targets to reach €500 million in annual booking revenues within the next 2 years.

New York, USA – 15 October 2019: Rail Europe, the 80-year-strong global leader for European train ticket booking and support, has today announced its new strategy in technology to get more international passengers onto the tracks to travel across Europe by train, the most sustainable travel mode. Powered by e-voyageurs SNCF, Rail Europe will enhance the technological integration for its B2B customers with a simple booking experience that benefits from comprehensive and continuously updated offers on a new dedicated platform; Rail Europe also continues to be a supportive travel companion for its B2C customers capitalizing on a single brand.

Rail Europe, the international business unit of French group e-voyageurs SNCF, has played a key role in promoting and simplifying access to European train travel since the company was founded in the United States in the 30’s. Over 80 years on, Rail Europe sells around four million train tickets each year, two-third of which are booked and sold through international travel partners, making it the leading European train ticket distributor in the world.

Rail Europe is launching a new dedicated platform for travel industry partners called Easy Rail Access (ERA). ERA is a one-stop-shop that makes the booking process easier and quicker than ever before for agencies and travel operators that benefit from comprehensive, continuously updated offers, and unrivalled customer service support. Rail Europe is progressively deploying the Easy Rail Access platform worldwide until 2020.
For individual travelers, Rail Europe will enhance the overall user experience thanks to the integration of the award-winning train ticket-booking platform Loco2 based in the UK. Loco2 will be rebranded on November 6, 2019 to Rail Europe.

Dau-Khoi Nguyen, President & CEO of Rail Europe, comments: “We are proud to announce our strategy with the launch of our new ERA platform to further strengthen our position as the number one worldwide European train ticket distributor.”

"By investing in state of the art technology, our ambition is to always deliver a first-class user experience, making train travel easy to book for our every customer, no matter where in the world they are.”

"Europe maintains its status as one of the most attractive tourist destination worldwide. Last year we estimated that the European train travel market for passengers coming
from outside Europe to be between €800 million to €1 billion – we believe this number could almost double by 2028, as consumers become more environmentally aware. International tourists are a major opportunity to develop European train market.”


"In 2018 Rail Europe saw an annual turnover of €335 million which will increase to €400 million in 2019, integrating business volume of Loco2 in Europe. We expect to surpass €500 million annual booking revenues within the next two years.”

"Rail Europe will continue to work collaboratively with all Europe’s biggest train operators to ensure the interests of passengers are always the main priority. Rail Europe's overall ambition is to be the preferred travel company for anyone in the world wishing to enjoy Europe via train, and travel professionals who are booking on behalf of their customers.”
-ENDS-
 

About Rail Europe
Rail Europe, part of e-voyageurs SNCF, is the world’s No. 1 distributor of train tickets and passes. We are the business and technology partner of more than 20,000 travel professionals in 70 countries. We offer the widest selection of train journeys across more than 30 countries, 25,000 destinations, and 11,000 different routes. Our catalogue of products focuses on trains with European carriers such as SNCF, Eurostar, Thalys, Trenitalia, DB or Renfe, rail passes such as Swiss Travel Pass, Eurail or Japan Pass, and unique luxury great train journeys such as Rocky Mountaineer, Orient-Express or Trans-Siberian. We also offer travelers a train booking platform available in 30 countries websites.

About e-voyageurs SNCF
e-voyageurs SNCF houses the full range of the SNCF group’s client-oriented digital capabilities, driven by the French leading e-commerce player OUI.sncf, the Digital Factory of e-voyageurs SNCF, the international expertise of Rail Europe and Loco2, the MaaS & New Mobilities Programme as well as the service offering of the SNCF Assistant since June 2019: the new version of the SNCF app enhanced with new mobilities to allow customers to securely find and pay for their itinerary, travel and get real-time information on their journey. e-voyageurs SNCF achieved business volumes of €4.7 billion in 2018 and sold 110 million train tickets.

Téléchargements

PRESSRELEASERAILEUROPE14oct2019-pdf